The last few years has seen Digital Advertising make tremendous growth. It has already surpassed traditional media. Today, it ranks higher in growth, reach, and effectiveness. To engage potential customers, businesses have several options. This includes, social media, display banners, email campaigns, etc. The digital space over...
More brands are leveraging in a big way Content Marketing. The emphasis is on creating content and then distributing it. Content that connects with their audiences, educates them, and finally converts them into customers. The pressure to produce more content unfortunately has led to glut of...
Personalization has become an important tool when it comes to marketing strategies in today's day. People now expect a personal touch in the way they interact with brands online. But while basic presentation, like adding someone's name in an email is common, taking it out...
A PwC survey of 720 executives conducted sometime back revealed that companies with a stronger corporate identity outclassed companies that did not have one by 25 percent. Their success was built on understanding their core strengths. This helped them to leverage it in their corporate...
The world today is home to 5.45 billion internet users’. Together they spend on a rough scale combined human existence of 1.5 billion years, leveraging each year connected devices and services. Technological advancements are now accelerating at a much more rapid pace than ever. To catch...
Howard Schultz is a renowned transformative leader. He transformed over a period of four decades the famous American coffee beverage brand STARBUCKS into a highly respected and recognized brand. When asked about the secret of a brand’s greatness, he said, “In an ever-changing society, the most...
Your business, if it does not align with modern trends, will be seen as old-fashioned. It also risks being excluded from the marketplace. To stay counted, it needs to keep pace with modern trends and adapt. This will help it to stay relevant in a...
Everyone loves to read a Good Content. A Content that’s good for you however need not necessarily be good for other people too. To strike a chord with other people, your content needs to be genuinely good. As per a research study, 87 percent of Google Search Users...
The late American advertising creative director, Bill Bembach made several memorable quotes in his long distinguished advertising career. Perhaps the best quote he made was, “Nobody counts the number of ads you run, they just remember the impression you make.” If your ad is not impressive,...
David Ogilvy is considered as the doyen and father of advertising. In his lifetime of a glorious advertising career, he made several memorable quotes. One of his most memorable quotes was, “A good advertisement is one which sells the product without drawing attention to the...
