Author: Mamta Jain

THE IMPORTANCE OF CORPORATE IDENTITY

A PwC survey of 720 executives conducted sometime back revealed that companies with a stronger corporate identity outclassed companies that did not have one by 25 percent. Their success was built on understanding their core strengths. This helped them to leverage it in their corporate...

THE FUTURE OF DIGITAL NETWORKING: INNOVATIONS FROM SOL

The world today is home to 5.45 billion internet users’. Together they spend on a rough scale combined human existence of 1.5 billion years, leveraging each year connected devices and services.   Technological advancements are now accelerating at a much more rapid pace than ever. To catch...

THE POWER OF AUTHENTICITY IN BRANDING: WHY BEING GENUINE MATTERS MORE THAN EVER

HOW MODERN TRENDS ARE INFLUENCING MARKETING STRATEGIES?

Howard Schultz is a renowned transformative leader. He transformed over a period of four decades the famous American coffee beverage brand STARBUCKS into a highly respected and recognized brand. When asked about the secret of a brand’s greatness, he said, “In an ever-changing society, the most...

WHY YOUR BUSINESS NEEDS A CREATIVE AD AGENCY?

The late American advertising creative director, Bill Bembach made several memorable quotes in his long distinguished advertising career. Perhaps the best quote he made was, “Nobody counts the number of ads you run, they just remember the impression you make.” If your ad is not impressive,...

SOL DIGITAL: The Journey Of A Successful Ad Campaign

THE JOURNEY OF A SUCCESSFUL AD CAMPAIGN

David Ogilvy is considered as the doyen and father of advertising. In his lifetime of a glorious advertising career, he made several memorable quotes. One of his most memorable quotes was, “A good advertisement is one which sells the product without drawing attention to the...

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