Keywords a Digital Marketing Company Might Use for Your Business
One of the most important aspects of brand marketing is keywords. They are the foundation of SEO optimization because they improve your search engine ranking, resulting in more traffic to your website.
You could believe that a digital marketing agency generates a list of possible keywords. However, in actuality, the agency follows a highly detailed procedure. If you look at multiple keyword lists, you’ll find that certain words and patterns repeat themselves. This is due to the fact that the digital marketing business compiles the list using specific keywords.
Here is a comprehensive overview of the many types of keywords that a digital marketing firm employs.
- Keywords with a Long Tail
These keywords are made up of extremely specialised words. They are long, as the name implies, with each term containing more than three words.
The goal is to be specific about what the person is looking for. This indicates that the individual is looking for something specific that cannot be found through a wide search. As a result, there is less competition and less search volume. This also indicates that the person has a better likelihood of making a purchase because they have to key in more words.
With this in mind, a digital marketing agency that specialises in SEO will incorporate long-tail keywords into content to improve search engine rankings. “Teakwood 4 person dining table” is an example of a long-tail keyword.
- Keywords for the Mid-Tail
These search terms combine the best of both worlds (long and short tail keywords). They are exact, despite the fact that they are only two or three words long. “Birthday party cakes” is an example of such a keyword.
- Keywords with a Short Tail
Short-tail keywords are the polar opposite of long-tail keywords. These keywords are short (didn’t see that coming) and consist of no more than three words. As a result, their search traffic is considerable, making them extremely competitive.
Because they have fewer words, it is more difficult for them to rank higher in search engines. This is also due to the fact that they are more ambiguous and confusing than a long-tail term. As a result, a content marketing firm will utilise these keywords sparingly. “Handmade basket” is an example of this.
- Keywords with a Long-Term Freshness
These, unlike short-term fresh keywords, have a long and nearly indestructible life period. The search volume and competition for these keywords never fluctuate dramatically.
Typically, these terms are instructive and informative. For example, an SEO digital agency would utilise keywords like “how to X” guides, “top 10 X,” and so on on a regular basis because they don’t notice many changes.
As a result, they have a medium amount of searches and competitiveness.
- Fresh Keywords for the Short Term
These keywords have high search traffic for a brief period of time. When the buzz around a term is still high, a digital content firm will leverage them to organically drive traffic to your website. However, when the pattern fades, so does the volume of searches.
When the silicone sponge was originally introduced to the makeup industry, for example, the search “silicone sponge” soared in popularity. However, as the buzz surrounding it dropped down, so did the number of searches.
- Keywords with a Geographical Focus
These keywords are used by online marketing firms for small local businesses. These terms refer to a specific place, such as a town, city, state, or country. The keywords are the most straightforward to obtain due to their specificity.
These keywords will include phrases like “bookstores near me,” “tea businesses in X,” and so on.
- Keywords from the LSI
Latent Semantic Indexing (LSI) is an acronym for Latent Semantic Indexing. These keywords are derived from the core keyword, resulting in a broad keyword theme.
These keywords will be used by a digital marketing firm to branch out to related keywords to the main keyword. If your main keyword is “mugs,” for example, your LSI keyword might be “ceramic mug,” “microwave-safe mug,” “customised mug,” and so on.
- Keywords for Defining Products
These keywords are specific to a brand’s products and services. “X face mask,” “X customer service,” “X shipping fees,” “About X,” and so on. The brand name or product name is frequently included in these keywords.
These keywords will be used extensively by an SEO digital marketing agency in order to rank better on search engines organically. This is due to the fact that these keywords can lead to several pages on the same website. As a result, the SEO system will prefer the brand when searching for it.
We hope that this post has shed some light on how a marketing firm selects the most profitable keywords for your business.
It may seem strange that a few words might increase your website’s traffic and sales. However, a marketing firm for your brand will employ these subtle marketing techniques to ensure that your website is the first thing that comes up when someone searches for something connected to your industry.
Toshiko’s Tip of the Day: Using keywords in videos and their descriptions uploaded by your brand is advantageous. For starters, videos appear higher in search results. Two, when used in conjunction with keywords, your brand’s website traffic will grow organically.