Author: Mamta Jain

Creative ad agency and branding agency

Nostalgia as a Marketing Hook

From the ’90s fashion to Harry Potter references to Gameboy, all these remind us of one thing — the past. But that’s not the end crux of it; rather it makes us nostalgic of the “good ol’ days”.  So where does that lead us in the...

Creative ad agency and branding agency

Digital Marketing in B2B Businesses

It is no longer the new kid on the block when it comes to digital marketing in b2b. In 2020, for example, 80 per cent of B2B enterprises got their leads via LinkedIn. 65 per cent of B2B enterprises who use LinkedIn obtain a customer...

Creative ad agency and branding agency

Benefits of SEM In Digital Marketing

These days, you'll hear a number of internet marketing acronyms. Search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMO), search engine results pages (SERPs), and conversion rate optimization (CRO)   It's difficult to keep everything straight. It's natural to assume that words that sound...

Creative ad agency and branding agency

Social Media Marketing Ads and How to Use Them

Are you tired of seeing those same ads and sponsored posts on your feed every time you scroll through your social media? From Twitter to even LinkedIn, it’s impossible to not have seen these ads pop up between your posts. Now, while we usually ignore them,...

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