The last few years has seen Digital Advertising make tremendous growth. It has already surpassed traditional media. Today, it ranks higher in growth, reach, and effectiveness. To engage potential customers, businesses have several options. This includes, social media, display banners, email campaigns, etc. The digital space over...
More brands are leveraging in a big way Content Marketing. The emphasis is on creating content and then distributing it. Content that connects with their audiences, educates them, and finally converts them into customers. The pressure to produce more content unfortunately has led to glut of...
Personalization has become an important tool when it comes to marketing strategies in today's day. People now expect a personal touch in the way they interact with brands online. But while basic presentation, like adding someone's name in an email is common, taking it out...
A PwC survey of 720 executives conducted sometime back revealed that companies with a stronger corporate identity outclassed companies that did not have one by 25 percent. Their success was built on understanding their core strengths. This helped them to leverage it in their corporate...
The world today is home to 5.45 billion internet users’. Together they spend on a rough scale combined human existence of 1.5 billion years, leveraging each year connected devices and services. Technological advancements are now accelerating at a much more rapid pace than ever. To catch...
Howard Schultz is a renowned transformative leader. He transformed over a period of four decades the famous American coffee beverage brand STARBUCKS into a highly respected and recognized brand. When asked about the secret of a brand’s greatness, he said, “In an ever-changing society, the most...
Your business, if it does not align with modern trends, will be seen as old-fashioned. It also risks being excluded from the marketplace. To stay counted, it needs to keep pace with modern trends and adapt. This will help it to stay relevant in a...
Corporate Films have a fascinating history. They have been around for more than fifty years now. The early days of corporate films were rather monotonous and expensive as well. Back then, business houses used to make a 30 minute film shot on 16 mm or 35...
Personalized Experiences in the digital age are no longer an option. They’re a necessity. In fact, they’re more important than ever for businesses to connect with their target-audience. Personalization in Digital Marketing Communication has come along a long way. What exactly is Personalization? It relates to strategies that...
Everyone loves to read a Good Content. A Content that’s good for you however need not necessarily be good for other people too. To strike a chord with other people, your content needs to be genuinely good. As per a research study, 87 percent of Google Search Users...
