Centered around the brand and its message, our mission is to deliver films and videos that tell a brand story in action. We can do this for you via short films, documentaries, videos or in-film marketing. We start by understanding your business, its products and services, its target audience and most importantly the reason why you want to make this video. Then we move into the storyboard phase with scripts and ideas. The last stage is then production and distribution.
Short Films / Videos
From test series, to ODIs and today to 20-20 matches, cricket has adapted to the fast paced, less attention, lifestyle of the new generation. Short films are advertising answers to the new age online consumer who would prefer scrolling to really watching and who would shut your website if it does not load in 3seconds.
A good shortfilm can be produced at a fraction of the amount a brand would spend on traditional advertising and can go viral on digital media as long as it has content that is new and eye catching. It is obviously an excellent branding exercise. Big brands like Google and Red Bull have been relying on short films to invoke customer emotion for a long time and they have been extremely successful in this.
You can also focus your shortfilms as a social media marketing exercise and distribute them only online. While a typical ad agency or digital marketing agency might not have the expertise to produce such a film, they would definitely be the ideal person to script and conceptualize it.
Corporate Social Responsibility Short Films
A lot of large corporations are involved in some CSR program or the other today. CSR is extremely important to give back to the communities within which a company operates. On a PR level also CSR builds a responsible and good image of the company in the minds of people. It reflects a ‘giving back’ attitude.
We work along with corporates to identify social issues that are close to their heart and develop films around these issues to garner public awareness about them. These have social messages that are good for society. These films also serve as fund raisers for these issues and they have great reach as they are shared on online marketing forums and social media marketing platforms.
In today’s digital world you would seldom know a company that doesn’t have a corporate film which speaks of the company’s journey, vision, mission, product lines, people and ethos. Corporate films are a great way to introduce your company to a prospect. This may be online or even in a meeting/presentation. We create compelling corporate audiovisuals that show the brand story in an interesting and informative way. 1 good corporate film solves many purposes: it can be used at exhibitions and events, it can be used during company presentations, it can be used for social media marketing and on your online channels.
Movies are everybody’s escape from life. People get so engrossed watching a movie that they identify with the characters in it and start thinking about what they would do in the movie-like situations. Brands often integrate themselves with movies or movie personalities that share their brand attributes. When integrated into movies, these brands slowly get incorporated into the subconscious mind of the audience and help aid recall and build credibility in the long run. We have been doing in-film brand placements since a decade and can help bring your brand to a large audience with this process.