How the Best Internet Marketing Company Uses Blogging to Grow Your Brand
With the ever-evolving digital marketing trends and techniques, there’s a misconception that people have started to believe that blogs aren’t as beneficial for a brand. They often feel like it is a time-consuming process that isn’t adding any value to the brand’s website.
However, it’s quite opposite the case. With the right keywords, CTA, content and even proper marketing, blogs not only help boost the organic traffic of the brand’s website but also help in boosting its search engine ranking.
Here are some ways the best internet marketing company uses blogging to grow your business.
- Using Relevant Keywords
The reason why a digital marketing company creates blogs for your brand is to make your website more accessible to the target audience. How do they do that? They will focus on increasing your website’s search engine ranking and to do that they will use industry-related and keyword relevant to your brand.
In doing so, whenever a user searches up the keyword, if it is used on your website, it will show up on the search engine results page. So, the more relevant keywords the website has, the more the search engine’s web crawlers will push your website on the search engine results page to the target audience. This will increase the organic traffic to your website which in turn will help your brand’s sales and grow the brand.
For example, if you’re a patisserie, you will use keywords like “patisserie in X”, “ (name) patisserie”, “chocolate mousse”, “red velvet cupcakes”, “patisserie online delivery” and other keywords related to your industry and your products and services.
- Creating Useful Content
The best internet marketing company knows that the best way a brand can establish itself as a household name and grow as a business is by coming across as an expert in the industry. To achieve this, the content of the blogs will focus on providing users with useful information in layman’s terms.
When your content provides something of value, your brand instantly comes across as authentic and trustworthy. More importantly, it shows that as a brand you want your customers to be well-informed about the industry and thus, you aren’t just selling products and services, but also educating the audience.
The content a digital marketing agency will focus on ranges from tutorials, how-tos, case studies, industry developments, current trends, tips and sometimes even detailed descriptions of how to use the brand’s products and services. However, the primary focus is to impart knowledge.
- Include CTA
In the marketing world, the top digital marketing companies in the world know that the best way to get the users to carry out certain actions on the brand’s website to do is by incorporating CTA (Call to Action) in the blog’s content.
The idea is to reduce the bounce rate and keep the user engaged with the website. After all, reading the blog and leaving isn’t helping your business grow.
So, the best internet marketing company pushes the readers to carry out certain desired actions. For example, if you want the readers to buy a product you will re-direct them to your product listing page.
On the other hand, if you want them to sign up for a newsletter, you will nudge the “if you want to know” or “be the first one to get updates about the latest developments”. Companies also focus on their services like consultations, delivers, and much more by mentioning those too.
- Guest Blogging
One of the main reasons a content marketing agency will invite guest bloggers and vice versa to write for a brand/person is to boost the website traffic and establish yourself as a thought leader.
By this, we mean that when you invite a guest blogger or even appear as one for another website, you hold the position of an expert that is providing a new or unique perspective on the industry, its trends and practices.
In addition to this, when you invite guest bloggers, it will instantly boost your website traffic as apart from your readers, the blogger’s followers and other interested professionals will also visit the website. Thus, with the right CTA, a marketing agency will re-direct them to other pages on the website.
We hope this article helped you understand how the best internet marketing company uses blogging to grow your business.
So, it’s safe to say that blogging is still one of the most crucial marketing practices any brand will follow to ensure that they establish themselves in the industry and grow their business. Well-written blogs become a badge of authenticity that makes the brand seem authentic and trustworthy.
Toshiko’s Tip of the Day: When first starting with blogs, focus on what more can you add of value to the industry rather than solely focusing on the business side of things. Genuine content will go a long way than one created to meet targeted goals.
If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.