Keyword Research for SEO: An Online Marketing Digital Services’ Guide
Let’s say you’re looking for an oakwood table online. How would you search for it? Obviously, you would type “oakwood table”. Apart from that, you might throw in some dimensions or price too. But the point is “oakwood table” remains.
So, when the search engine results come in, there are endless lists of companies and furniture studios offering the product. But how did the search engine know which websites to show you? Simple, unlike real life, online, we tend to search phrases rather than full sentences. So for a furniture company or studio, “oakwood table” becomes a keyword that its target audience searches.
Here is a simple guide on how online marketing digital services use keyword research for SEO.
What is Keyword Research?
From freelance copywriters to the best marketing agencies, people responsible for marketing your brand will actively use keyword research for SEO to ensure your website ranks highest on the search results.
But what is keyword research? As the name suggests, keyword research is the process of determining and filtering out relevant keywords (words and phrases) that are most relevant to your website, content, target market, and target audience.
What are the Tools for Keyword Research?
Online marketing digital services will often use keyword research tools to assess and filter out the most popular, relevant keywords in your industry. Here are some tools a digital marketing company will use for keyword research.
- Ahrefs Keywords Explorer
- Google Keyword Planner
- Keyword Generator
- Moz’s Keyword Explorer
- Google Trends
How Do You Research Keywords for SEO?
A content marketing agency won’t randomly select some vague keywords for your website. Rather, there is a whole process that a digital marketing agency carries out in selecting the right keywords for the SEO of your brand. The following are the steps involved in keyword research on SEO for a brand.
- Establish the Keyword Tools
Online marketing digital services use specific keyword tools for their keywords and tracking. There could be more than one tool to get a more accurate and broader understanding of the keywords used. While making the content and website SEO-friendly, they will stick to these tools only and keep track of results and new keywords that pop up.
- Formulate Keyword List Based on the Brand
Next, search engine marketers will make a list of keywords that are relevant to your brand. These keywords will be frequently used or prominently displayed on the website. For example, if you’re a pottery studio, keywords like “ceramic mugs”, “XX studio”, “serving bowl set”, etc. will be used frequently.
- Research the Competitor’s Keywords
While you may have keywords that are specific to your brand, a digital marketing firm will research and use your competitor’s keywords too so that your website pops up along with theirs.
But why go the extra mile? A seo digital marketing agency will use these as there might be keywords that you don’t use but might top the search engine results. So to ensure that your brand’s website traffic increases and content are SEO-friendly, the seo digital agency will use the competitor’s keywords too.
- Research Other Related Keywords
When search engines make recommendations for the keywords we put in, there are also some that might not quite be directly related to the brand or its products and services. For example, if you’re searching for “face serum” it might show other related keywords like “face serum niacinamide”, “face serum X (brand name)”, “face serum shop”, and so on.
Thus, keeping these keywords in mind, the digital marketing consulting services will often use add these keywords to the keyword research list.
- Use the Keyword Tools to Keep Track
Now that the seo marketing agency has created the list of keywords, they will add them to the brand’s website. After that, they will use the keyword tools to keep track of the keyword’s performance. This will help them assess which ones are most popular bring in customers. Thus, they will update the website content with the relevant keywords.
We hope this article helped you understand how online marketing digital services use keyword research for SEO.
From top marketing agencies in the world to your local digital marketing agency, all of them will use keyword research for SEO to make sure your content and website rank higher on the search engine results. After all, users rarely go past the first 4 search results and even less to the next page.
Toshiko’s Tip of the Day: To start out, instead of throwing in all or any keywords in your content for SEO, make a list of keywords you absolutely need and the ones relevant to your content. This allows your customers to have a more effective search.
If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs