How Small Businesses Use Instagram to Market Their Products: A Digital Marketing Agency Services’ Guide

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How Small Businesses Use Instagram to Market Their Products: A Digital Marketing Agency Services’ Guide

When it comes to marketing, thanks to social media, especially platforms like Instagram, small businesses can thrive even without an official website. In fact, many small businesses use their Instagram accounts as an official business place when they are first starting. 

But how can a social media platform filled with Reels, memes and a thousand selfies from that one vacation help small businesses market their business?

Here is a guide by a digital marketing agency serviceson how a small business uses Instagram to market its products and services.

  • Shoppable Posts

With Instagram’s CEO announcing plans of making the social media platform that is focused on video and shoppable posts, this has become a great opportunity for small businesses to market their products and services while also directly selling from the platform.

Why is that? The answer is simple; with the introduction of the shop feature, small businesses have thrived as with one click their followers and customers can get all the details about the product before buying them. 

More importantly, this feature brings in the convenience factor that allows customers to browse through the products without having to visit the website. And when they need to make a purchase the link will take them directly to the product’s webpage. 

  • Aesthetic and Creative Content

One of the biggest selling points of Instagram was that it’s a photo and video sharing platform that focuses on the aesthetic value of the content. 

Over time, the underlying reason why some small businesses thrive in bringing in followers is due to the digital marketing agency services’ creativity involved in making aesthetic and creative posts. The content here isn’t limited to the product photos, but also includes videos, Reels, gifs, and Instagram stories and much more. 

The visual appeal of the products becomes a major factor in whether or not a consumer will purchase the product. So, a social media marketing company would focus on hopping trends, using internet lingo, throwing in pop culture references, and much more to create content that would pique the users interest to check out their page. 

  • Influencer Marketing

One of the easiest ways digital marketing agency services will increase your brand awareness, engagement and followers are through influencer marketing. These are often done through paid sponsorships, brand collaborations, and giveaways and contest collaborations.

As people influence people, in this digital age, influencers hold the power to influence the public about what products and services are worth their money. 

These influencers usually use the products in their videos and posts so that the people know how the product works. They will also detail the features and benefits of the product. So, people are more likely to buy a product if an influencer is promoting them.

And even if they don’t purchase the product, they might just follow or even visit the brand website, thus, boosting its website traffic organically. 

  • Livestreams

For small businesses that don’t have a physical store, having face-to-face interactions with the customers is tough. However, through live streams, small businesses have thrived in not just increasing their engagement, but also launching new products, behind the scenes, hosting webinars, and much more. 

In doing so, the customers get to see the people behind the company making the business seem more human. More importantly, it shows that the brand is willing to communicate with the customers, understand what they want and build good relations. 

  • Contests & Giveaways

If there’s one thing everyone loves, it’s free things, especially one that comes from a brand. So, a great way a small business markets its brand is by hosting contests and giveaways. 

Small businesses host small contests and giveaways wherein they will set certain rules such as follow the count, comment something or even ask a question and the best pick gets the prize. Naturally, the hype of winning a prize will bring in followers. 

Hosting such things brings a two-fold advantage. Firstly, the brand gains more followers and the new followers might check out what the brand has to offer, thus, increasing the website’s organic traffic. In addition to this, with the winner getting the prize, they will surely talk about it on their social media, this further increases the brand’s reach. While others might just be tempted to buy something owing to trying a new brand. 

We hope this article helped you understand this digital marketing agency services guide to how a small business uses Instagram to market its products and services.

Toshiko’s Tip of the Day: As an online marketing agency, we suggest you keep track of the latest trends on Instagram to ensure that the content you create is relevant and fresh. Also, when interacting with customers, keep a friendly and approachable tone as it makes your brand seem less corporate-like. 

If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.

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