Digital Marketing Communication

Creative ad agency and branding agency

In today’s world having a digital marketing strategy is not an exception but an expectation.

Digital marketing communications very simply put consists of the traditional marketing mix but for the online medium. While traditional ATL media would include television commercials, print, hoardings, direct selling etc., digital marketing communications will adapt all these methods to an online medium. These methods entail displays ads, pay per click advertising, search engine optimisation, social media marketingcontent marketing and affiliate marketing. Following are some of the most important components of the digital marketing communication mix.

Social Media Marketing

Social media marketing is the use of social media networks and websites to promote a brand, product, person or place. Social media networks explored by digital marketing agencies include Facebook, Twitter, LinkedIn, MySpace, Snapchat, Instagram and many more.

What do Online Marketing Companies do under the gamut of Social Media Content Marketing?

  1. Create content for your social media posts
  2. Create customised images and infographics for your social media posts
  3. Design your cover image and profile photos
  4. Setup and optimise your brand’s social media network
  5. Do regular audit of your social media account
  6. Conduct regular brand reputation analysis
  7. Boost your post (paid service to the network) and your ads for maximum reach
  8. Do competitor brand analysis

E-Mail Marketing

E-mail marketing has been around for a long time. Customers are on the database of companies and they get regular updates on company products/services/offers/schemes via customized or standardized emails. However, the new age of online marketing offers the service of opt-in email marketing. Here visitors of a particular webpage are encouraged to sign up for an email newsletter. Since the visitor signs up himself/herself this is also known as permission marketing. Here the user has given permission to the company to market to him/her. This method is an excellent way to see results from your online marketing efforts.

Display Advertising

Display advertising is what you see most often on the internet. It includes all those advertisments you see when you visit any website. These are banner adverts that run across the web page, videos, random pop-ups, google adwords and so on. A full service ad agency or a digital marketing company can help you plan and position your display ads online so that you can generate more leads via your digital marketing efforts.

Digital Public Relations

As your brand expands in the virtual world, more and more people interact with it. The way maintaining PR and reputation is very important offline, online PR is equally important. Online public relations is all about encouraging people to have a positive perception of your brand. In the world of social media marketing, online PR can be measured in terms of positive blog responses, re-tweets, facebook likes and shares, linkedin impressions and Instagram views.  You could explore digital methods like getting a mention on an online news channel, receiving positive commentary on a podcast, making your campaign go viral, or having a celebrity write about their experience with your brand.

Search Engine Marketing

Search Engine Marketing is one of the best investments you can make when it comes to online marketingIt involves making your online content easily scrollable and index-able by search bots – the online librarians that categorize and recognize data and make it available for relevant readers who search for the content.

Imagine that you made a swanky new website and shared its address with as many people as you know, would that be enough to get you business? Probably not! You want more and more people, specifically whom you don’t know, to come to your website and know more about you. That is exactly what search engine marketing can do for you. A digital marketing agency employs writers who know how to make your content search friendly as well as user relevant.

There are many other important channels of digital marketing communication that you could interest you. These include price comparison sites, affiliate marketing websites and link building efforts. These are at the periphery of digital marketing strategies and are often looked after by digital marketing agencies. If you would like to know more about our content, graphic or digital marketing work, feel free to schedule a call and we would be glad to talk to you and tell us our story in person.

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