WHY EVERY BUSINESS NEEDS A CORPORATE FILM?

WHY EVERY BUSINESS NEEDS A CORPORATE FILM?

Corporate Films have a fascinating history. They have been around for more than fifty years now.  The early days of corporate films were rather monotonous and expensive as well. 

Back then, business houses used to make a 30 minute film shot on 16 mm or 35 mm.  The films highlighted their business premise, production facilities, and messages of their promoters and senior management. They were extremely costly. Hence, they were called ‘Corporate Film’.

The trend continued and continues to this day. What was once shot on films are now replaced by memory cards shot on DSLRS and other professional cameras, all of which are referred to as Corporate Videos. Corporate Films today are seen more as a form of video that highlight a company’s journey in a very elaborate style. 

WHAT IT EXACTLY REPRESENTS?

It can be anything that’s related to the company. 

• Brand Values and Offerings.
• CEO Message.
• Brand Campaign.
• Magazine Programme.
• Learning & Development Guide. 
• Scenario based drama.
• Health & Safety Commercial, and more.

WHAT IT PROVIDES?

Corporate Films 

• Showcase the complete journey of the company in a very elaborate style.
• Provide an overview of the company to not just the customers but also to the company employees. 
• Speaks about the products/services of the company. 
• Serve as an integral part of the company’s marketing blitz. 

Above all, they have an aura of something that captivates and engages viewers’. 

WHY IT’S REQUIRED?

Here are some reasons that tell why a corporate firm should have a Corporate Film.

INCREASES ENGAGEMENT 

There are fewer better ways to engage with prospective customers than a film made in a professional and engaging style. 

What makes it so is it is a well-made film will have content that

• Is more visually interactive when compared tow written content. They tend to grab viewers’ attention.
• Is more likely shared on social media. This will help to foster greater engagement.
• Is more likely to create greater brand awareness and foster brand loyalty.
• Communicates your brand message more effectively when compared to written content.

Ultimately, they help to sync with the viewers’ and in the bargain, result in increased engagement.

It’s important that the film should resonate with your audience. To make it so, 

• KNOW YOUR AUDIENCE: Before looking to make a film you should be clear who your audience really is. Then you should understand what kind of film will go well with their preferences. 
• SPEAK YOUR BRAND STORY: There are fewer better ways to get across to the audience than storytelling. Your film should have storytelling detailing the story of your brand, its personality and values 
• KEEP THE FILM VISUALLY PLEASING: Aside from effective brand storytelling, ensure the film also contains high-class visuals with graphics that show your brand in different ways. They make it more visually pleasing and enchanting to your audience.
• KEEP THE FILM CRISP AND COMPACT: The film should ideally be crisp and compact to retain viewers’ attention. Ideal film duration would be 60 to 90 seconds.
• INCLUDE CALL-TO-ACTION: The film should have an effective call-to-action. This will motivate viewers’ to take positive action. Like getting them to visit your website or buy your offerings or just follow your social media channels.

INCREASES CUSTOMER CONVERSION

A well-made film will go well with customers. In fact, as per a study report, they drive customers to make much more effective informed decisions after seeing a film talking about a product or service.

To make your Corporate Film truly effective and impactful, it should

• Highlight your offering’s unique features and merits of using it. When told in a professional and at the same time humorous way, they tend to strike a rhythm with the audience leading to increased conversions.
• Exhibit your offering and how it should be used to extract quality benefits. When you demonstrate how your offering is used, it will display to the viewers’ what makes it unique, and what benefits and features it has to offer that makes it a valuable asset.
• Detail how it can address audience’s pain points and how it can solve them. This will go down well with the audience and convince them to buy your offering.
• Drive sales. A well-conceived film will work as an effective persuasive marketing weapon to drive prospective customers through their decision-making process. Positive presentation of your offering will significantly influence their purchasing decisions for the better, leading to enhanced conversion rates.
• Provide Social Proof. To make your claims more authentic and effective, include testimonials or reviews in the film. This will work very well to impress the audience and help build greater trust and credibility.

A film that highlights your company’s success stories is most likely to catch potential customers’ attention. They will be convinced it’s worth investing in your offerings.

According to several studies, businesses that use corporate film in their marketing campaigns are more likely to witness a rise in customer conversions. In contrast, businesses that don’t will not be successful in customer conversions.

ENHANCES BRAND AWARENESS

Corporate films use visuals and music with effective narration to speak your brand’s story. This delivers a multi-sensory experience that will captivate the audience and stamp a lasting impression. Unlike traditional marketing materials, they offer a visually enticing way to introduce to prospective customers your brand or offerings. 

Traditional marketing materials on the other hand rely more on text to get across the message to the audience.

Potential customers are more likely to get captivated by films and remember the brand and its message. Additionally, they also help when making purchasing decisions to create greater brand awareness while leading to higher brand recall rates. Besides they can also be usefully shared on social media platforms. This will further enhance your brand’s visibility.

BUILDS CREDIBILITY AND TRUST

For any business relationship to be successful, trust remains a critical component.

A Corporate Film works very well to build and consolidate trust. What makes it so is it offers a transparent glimpse of the company and the way it is; its team, work setting, and so on. This will make your brand feel more human to your audience thereby making it more compatible with their own feelings. They also help to build brand credibility.

Coming to credibility, behind—the-scenes, Case Studies, and Customer Testimonials are all great examples in building through corporate films brand credibility. When prospective customers get to see the people behind the success of the company sharing their positive experiences, they are more likely to be convinced about your brand’s credibility as a result will trust your brand even more.

A well-crafted film acts as a powerful marketing tool in building up your company’s reputation and credibility. This in turn helps in fostering greater trust among your audience.

IMPROVES CUSTOMER RELATIONSHIPS

When your audience savors an engaging experience with your brand or offering, they would be more than willing to provide insight into their personalized experience in your film. 

To make the film more interesting, 

• Include snippets of people behind your brand and highlight its values. This will create a sense of connect with your audience built on trust.
• Use humor with emotion to connect with the audience. They will find it more engaging and will have a more positive impression of your brand.
• Include memorable captions or transcripts. They help to get your audience to connect with the film content. This in turn will improve the SEO of the film with search engines getting more text to crawl.
• Highlight customer success stories about how your offering has helped them realize their goals. This will impress potential customers and build trust in your brand among them.

If the above tips are implemented effectively they are bound to fuel greater customer loyalty leading to higher customer satisfaction rates.

PROVIDES COST-EFFECTIVENESS

Some believe making corporate films can be expensive. But in reality, they are much more cost-effective and efficient compared to other mediums, in reaching out to a wider audience.

To ensure an effective film, 

• Plan effectively with a film brief, and storyboard supplementing a well-crafted corporate film strategy. They will help to keep costs at a moderate level.
• Have a professional team. They help to make effective corporate films. This will work well to maintain the quality of the film and ensure they resonate with your audience’s preferences.

If crafted creatively, they provide fruitful long-term benefits that outweigh the initial cost investment. 

They 

• Can be used across multiple marketing channels. Like for instance, Social Media, Email Campaigns, Websites, etc. This will help to maximize your marketing efforts while helping to keep costs at a modest level.
• Can be repurposed across multiple platforms for different campaigns. This in turn makes them a cost-effective marketing tool. 
• Can be used in presentations or social media ads, and more. All of these without needing new content to be created for each channel.

Finally, a Corporate Film that’s well-crafted tends to stay relevant for long and hence can provide long-term value. This is what ultimately makes them a useful cost-effective investment that can help your business to maximize its marketing budget.

Also Read- HOW TO DEVELOP CONTENT STRATEGY THAT RESONATES WITH YOUR AUDIENCE?