Ways Top Marketing Companies Use Instagram Reels to Market Your Brand
If you use Instagram, there’s a good chance that you’re scrolling through the Reels on your explorer page. But have you ever wondered why you end on the Reels more than the normal posts and videos?
The answer is simple. Reels are barely for a few seconds, so even if you don’t like a post, you can simply scroll past it. Also, there’s catchy music, memes, people, animation. In other words, it’s a perfectly cooked meal for instant gratification that is appealing to your senses.
So, as a brand, it’s about time you take advantage of Reels to not only increase your engagement rate but to also be more relevant in the market.
But Reels are usually used by Gen Z and content creators to make entertaining content, so how can a content marketing agency use it to market your brand? What kind of content will they create?
Here are some ways how top marketing companies use Instagram Reels to market your brand.
- Behind the Scenes
An easy way the best social media marketing companies help brands connect with their audience is by making them human or showing that there are people behind every decision.
How do they do that? They show them behind the scenes. Be it the production process, packaging, strategizing, designing, or anything else. This gives your audience an exclusive sneak peek into your brand and how things work out.
For example, if you own a cafe, show your audience how you whip up a latte or even the bestseller sandwich.
- Product Tutorials
While some brands have physical stores wherein customers can simply walk in and try the product, despite that, people don’t want to go the extra mile just to see if a product works for them. On the other hand, there are companies that operate solely online.
So, how do customers know your products work, what’s special about them, etc.? The answer is simple. Top marketing companies use the small limited time of these Reels to quickly showcase the product and its working without having to invest too much money or time.
In doing so, they have complete control over the content and what elements will be highlighted. Thus, they focus on certain features and benefits of the product.
A lot of times, especially when your brand is offering something new, people want to know how the product or service works. For that, a digital marketing company will create Reels showing the product in action, from product tutorials to even different wars of using it. In doing so, you make your brand seem a trusted and authentic source of information.
For example, if you’re selling cooking appliances, show your audience how the product can be used in the kitchen. How well it cuts the product, dispenses the ingredient, grinds, and so on. You can also talk about the kind of food that can be used in your product.
- Answer Queries
A genius way top digital marketing agencies create content while also helping customers is by answering queries and doing so creatively.
Such videos could be a series of yes and nos or they could make one Reel answering one question with a detailed explanation and showing how things or the product works.
- Hop on Trends
Top marketing companies realize the virality and trending aspect of social media, especially when it’s a video. So a great way to connect with your audience is through hopping on the latest trends and create content that relates to your brand.
For example, if a certain meme or incident goes viral, you can instantly see content related to its rollout in less than 24 hours. This is what your digital agency will do to market your brand.
We hope this article helped you understand how top marketing companies use Instagram Reels to market your brand.
It cannot be denied that Reels has blown up over the past year and become an alternative and competitor Tik Tok.
The feature has gained so much traction that Instagram’s CEO announced that the company would focus more on video content. In fact, they have also launched Reel ads that allow brands to market themselves and their products and services through it.
So what does that mean for your brand and top digital marketing companies? Well, it means that you need to pull out your ring light, grab your camera and start creating Reels!
Toshiko’s Tip of the Day: An easy way to trend and go viral with Reels is by choosing the right background music. Look into popular songs and their performance on the app. Also, pay attention to the kind of content that is used with such music. And don’t forget to listen to the lyrics as some contain explicit words and phrases.
If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.