A Digital Marketing Services Company’s Guide to User Experience Design (UX)

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A Digital Marketing Services Company’s Guide to User Experience Design (UX)

From Instagram hiding the exact number of likes on a post to Twitter introducing Twitter threads or even Netflix adding the option to remove the shows and movies that you’re currently watching from the list. What exactly are these? These seemingly insignificant updates are what we call improved user experience. 

Think about the mental toll the number of likes took on the younger generation to have to tweak multiple times when you barely fit 3 sentences or perhaps the constant that one TV show that just remained in your current watch list even though you hadn’t seen it in weeks.

What did each of these make you feel every time you had to go out of your way to use them? Frustrated, annoyed or maybe you simple logged out and tossed your phone away.  

For this very reason, the user experience of these three platforms did not fulfil the criteria of a good user experience design. So, their online marketing companies had to make changes in their website design and apps to ensure that these issues were rectified. 

But what exactly is user experience design? How and why do a digital marketing services company and brand focus on improving it. 

Here is a digital marketing services company’s guide detailing everything you need to know about user experience design (UX).

What is User Experience Design (UX)?

As the name suggests, user experience design or simple UX design refers to the way the customers interact with your product, service or system. In other words, user experience design aims to provide the customers with a relevant and convenient experience when using the product, service or system. 

Further, the user experience design is divided into 4 categories:

  • Visual Design: This refers to the graphics, photography, illustrations, colour scheme, layout, etc., that creates the visual of the app, product or service. An effective visual design is one that contrasts, colour, balance, shape and much more are followed. 
  • Interactive Design: As the name suggests, this type of design focuses on the interaction between the customer and the product that fulfils the 3 criteria (discussed below).
  • User Research: The core element of user experience design, user research focuses on understanding and implementing what the customer wants from the brand to make their experience more pleasant and satisfying. 
  •  Information Architecture: This refers to the structure and labelling of the content to make it easier for the user to understand and use the app or product. 

Why is User Experience Design (UX) Necessary? 

The primary reason for a digital marketing services company to emphasize on creating a good user experience design is to provide a better customer experience and to ensure the customers are satisfied with the product. 

After all, if the app or product has too many issues, the customers will simply get frustrated and uninstall the app or return the product. Thus, negatively impacting the business. This would in turn lead to a higher bounce rate which isn’t desirable for any company. 

What Makes for an Effective User Experience Design (UX)?

An effective user experience design is built on three criteria, convenience of use, ease of accessibility and ease of accessibility. Thus, aiming to provide complete customer satisfaction. 

However, while these 3 criteria need to be met, the web development and digital marketing agency also have to focus on certain other aspects. Some of these include: 

  • Focus on solving one issue at a time
  • Set up a prototype before releasing the new design
  • Give the design a distinct personality to make it stand out and seem more human
  • Use real content for the prototype to know where you need changes
  • Keep the design and content simple and easy to understand

We hope this article helped you understand a digital marketing services company’s guide to user experience design (UX).

When a digital marketing agency is working on your brand’s user experience design (UX), they focus on solving the issues the customers have to make the use of the app or product convenient and easy. 

More specifically, it is the core to creating a brand website or app that makes it not just easier for customers to use, but to establish your brand as a leader in the industry by ensuring your customers are 100% satisfied. 

Toshiko’s Tip of the Day: To improve your brand’s user experience, apart from introducing something new, it is also important to consider what your customers want from your brand. Is there an issue that needs to be addressed or perhaps a better solution to an existing feature? To solve these you can send out a survey to gain insight into your customer’s opinions. 

If you need assistance in marketing your brand, our team of dedicated professionals at SOL Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.

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