The top four digital marketing trends to be followed by every digital marketing firm
So far, the digital marketing trends for 2021 appear to be centred on two separate but practically opposing principles. The first is a broad humanization, which involves addressing actual issues and personalising information to the individual (rather than broad appeal) in order to increase personal connection. Second, fine-tuning the behind-the-scenes aspects like SEO and how you organise campaigns—the nitty-gritty that your pleased consumers don’t see—is a much more mechanical and technical optimization.
To offer you a significant advantage on your competitors, we’ve outlined 4 of the hottest digital marketing trends which are advantageous for every digital marketing firm, if followed in the year 2021. Take these marketing trends to heart and use them into your digital marketing strategy.
The top 4 digital marketing trends for every digital marketing firm to be followed in 2021
1. Accessibility
The importance of diversity in our current time and location in history may be seen in the front page headlines. The number of people who want to see a more hopeful picture of equality in the material they consume and the businesses they buy is growing by the day, especially among younger audiences and underrepresented groups. Or, to put it another way, they don’t want to see the same homogeneous content that we’ve seen in prior decades.
In 2021, digital marketing will encompass a wide range of races, religions, and other topics, as well as representation for those with physical and learning disabilities. This includes not only the photos and films you create, but also the issues you discuss on social media and in blogs, as well as the things you sell.
This cultural shift is already affecting purchasing behaviour, according to Accenture: 41% of buyers “have switched… their business away from a retailer that does not reflect how important [identity and diversity] is to them.” According to the same study, 29% of consumers are likely to switch brands entirely if they don’t feature enough diversity—and that number rises for ethnic minorities and the community.
2. No-click searches and featured snippets
For many years, the goal of SEO has been to get your listing to the top of the search results in “position number one.” Now, as we approach 2021, the end-goal is to increase SEO exposure in “position zero.”
Position zero refers to Google’s “featured snippet,” which will take precedence over all other SEO marketing trends in 2021. The featured snippet differs from other search results entries in that it is separated from the rest by a small box and appears at the top. More crucially, it provides more, relevant information in an attempt to answer the user’s question without requiring them to click on it, earning it the moniker “no-click search.”
There are a few things to keep in mind if you want to target a featured snippet yourself. To begin with, featured snippets are mostly for long-tail keyword phrases such as inquiries (such as “how to design a logo”). They come in a variety of formats, including step-by-step instructions, definitions, and even movies (and more), so match your material to the proper format.
Make sure you answer the keyword question clearly and succinctly in the text itself, preferably with bulleted lists or a table format.
3. Sustainability
People in 2021 are equally concerned about the environment and it is considered as an important aspect by every digital marketing firm. It’s about the digital marketing trend of inclusion. They want to make sure that the companies who receive their money are just as concerned about the environment as they are.
We’re witnessing a popularity surge for sustainable and eco-friendly products, especially among younger consumers, with 81 percent of consumers strongly believing business should assist better the environment. This goes beyond the green goods market—every firm may profit from publicising its sustainable activities.
To make ecology part of your identity, you must communicate your sustainability through your branding and content. Depending on your branding approach, there are a variety of options, such as prominently placing a banner on your website or discussing it frequently on social media. More subtle ways, such as branded reusable tote bags or incorporating green elements into your brand’s visual identity, are also viable options.
4. Ad-blocking software
The digital marketing trends for 2021 aren’t only about optimism and advancement; they’re also about overcoming challenges like ad blockers. With 27 percent of internet users anticipated to use ad blockers by 2021, many businesses are seeing their primary source of traffic, especially PPC ads, cut off at the source.
To begin, determine how large of an issue you have—your ad data and analytics should tell you everything you need to know. Depending on your target audience and where you place your adverts, the consequences may be minor.
If your ads are blocked by ad blockers, your best bet is to adapt rather than waste time trying to persuade potential customers to change their minds. Adjust your ad budget to accommodate alternative, more profitable activities, such as influencer marketing or sponsored content. Younger audiences don’t respond well to display ads in the first place, but they do respond well to influencer marketing, so switching is a good idea in any case.
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