THE FUTURE OF DIGITAL NETWORKING: INNOVATIONS FROM SOL

THE FUTURE OF DIGITAL NETWORKING: INNOVATIONS FROM SOL

The world today is home to 5.45 billion internet users’. Together they spend on a rough scale combined human existence of 1.5 billion years, leveraging each year connected devices and services.  

Technological advancements are now accelerating at a much more rapid pace than ever. To catch up pace with it, businesses need to think out-of-the-box solutions. This has given rise to new trends that are now fashioning the future of networking and security. 

Digital networking of late has become a digital normal. In an interconnected world, it plays a key role connecting people across physical spaces and geographical boundaries. Exhibition industry too has taken to it in a big way. Leading exhibition company in India, SOL Brand Solutions has been leveraging varied digital tools and techniques to connect with its customers and partners. They have helped to significantly enhance the brand’s trustworthiness and build greater brand credibility. 

HOW SOL IS SHOWING THE WAY?

Digital Networking is a tremendous asset. It does away with the constraints of geographical barriers to help you reach out to people across the globe. This way, it becomes easy to connect with the right people, cultivate relationships, and forge partnerships. No longer will the barriers of location be an obstacle. 

Leading exhibition company in India, SOL Brand Solutions has shown how by leveraging digitized networking, businesses can bridge geographical gap and connect with the right people.

DIGITAL CONNECTIVITY TOOLS

Modern digital communication tools are a boon. The shift to digital communication tools reached a new high during the COVID lockdown period. With most people confined indoors, businesses faced the challenge of staying connected with their customers. 

Thankfully, digital communication tools gave rise to online communities like Slack, LinkedIn, etc. Businesses found conversations and interactions with their audience through these community groups helped them to make connections with people at varied levels within their industry, inside as well as outside. They significantly helped businesses to expand their outreach and reach out to newer people.

SOL Brand Solutions has been experimenting with conferences and events in online formats. They significantly helped to 

• Connect with the right people. SOL uses hashtags for events. They have helped it to detect people with whom it can connect with in the future. Additionally, they have also helped SOL to take part in conversations revolving around the event. This in turn has helped it to earn more business visibility and create greater brand awareness.
• Research event organizers’ as well as attendees’ profiles through social networks and event-mobile apps. This has helped SOL to identify those who can be relevant to its objectives and explore all options for possible connections.
• Widen its network of contacts as well as customers. By connecting with them, SOL from the comfort of its office environs gathered new business insights and widened its knowledge base. 
• Initiate conversations through email with different people from varied backgrounds. This helped SOL to learn which kind of people can be relied upon to build new connections based on mutual trust. Then using video conferencing, SOL was able to forge more meaningful connections.

By creatively using varied digital connectivity tools, SOL has been able to engage potential customers with its content before exhibition events. This way, SOL has been getting more people to contact it before events.

NaaS (NETWORK-AS-A-SERVICE)

A versatile networking solution, NaaS can seamlessly adapt to different challenges. It is also extremely flexible with the capacity to meet the fluctuating needs of businesses in real-time. This significantly helps to enhance operational adaptability.

By leveraging the dynamic power of NaaS, SOL has been able to 

• Reduce its dependency on heavy hardware investments. By cutting down on its investment, SOL has minimized its upfront costs. This has enabled it to scale efficiently without the need for extensive capital expenditure. As a result, SOL has been able to maximize its financial efficiency.
• Foster greater cost-efficiency and simultaneously optimize its budgetary allocations. 

SOL by expertly leveraging the power of NaaS has shown how organizations can cut down on unnecessary expenditure and scale down costs.

SOCIAL NETWORKS

Blogs and social networks have proven extremely effective. They have helped many businesses earn more visibility. Their ability to disseminate content and attract users to visit the company social profile has made them a compelling choice in the digital networking age.

SOL has been leveraging them successfully. 

• Maintains an active LinkedIn presence. Its LinkedIn profile with a meaningful banner image provides context about who it is and what its value. This has made it easy for people to understand what it does and what it has to offer to the people.
• Participates in LinkedIn and industry/event related groups. It connects with groups that have lots of active users with interest in its kind of business. This way, it is able to drive relevant traffic and increase its visibility. 
• Uses videos to communicate its value, connect with people and build trust. More people now recognize the SOL brand than ever and cherish meaningful experience 

Social networks provide valuable information. Using them, SOL has been able to gather professional opinions and also exchange meaningful ideas with users. They have also helped to project the appropriate image of the SOL brand and establish itself as an exhibition industry leader.

IT SECURITY TOOLS

In the digital age, security is a huge challenge. Threats like malware, ransomware, etc, have become recurrent occurrences. As a result there is more focus placed on IT security than ever.

SOL Brand Solutions has undertaken several steps to protect its data integrity.

• Proactive security strategies. SOL has implemented several robust security strategies. This has helped to identify and take steps to mitigate security threats even before they occur.
• Continual monitoring of data systems to preempt potential security breaches. This way, SOL has been able to identify vulnerabilities in the system in real-time and undertake measures to nip them in the bud before they could be exploited by cyber attackers.

Aside from the above, SOL’s IT department also undertakes frequent user-training and regular security updates. This helps to enhance the level of protection against cyber threats.

Smart use of digital networking has proven beneficial to SOL Brand Solutions. It has been able to reach out to more people and promote more new business opportunities than ever. 

Also Read – HOW MODERN TRENDS ARE INFLUENCING MARKETING STRATEGIES?