Increasing Traffic on Instagram: How a Digital Marketing Firm Does it

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Increasing Traffic on Instagram: How a Digital Marketing Firm Does it

From sharing memes to vibing on the latest song on Reels to hitting that like button, Instagram has completely changed the way we consume content. 

But what does this mean for your brand? An internet marketing agency will capitalize on these things to increase your brand awareness, engagement rate, followers, and sales.

How so? Here are some ways a digital marketing firm increases the traffic of your brand’s Instagram handle.

  • Reels, Reels, Reels

Even top social media marketing companies, today, will agree that to increase the brand’s reach, Reels are the way to go. One of the main reasons it’s so popular is that it’s short and easy to consume. 

So, if you manage to catch the attention of the users in the first 3 seconds there’s a good chance they will consider buying your products. 

The content for the same varies according to your brand and the brand voice. The Reels could be about the products, memes featuring them, influencers using them, and so on. 

  • Collaborate With an Influencer

With so many people on Instagram, it’s obvious that some people have a larger following and reach than you. This is why digital marketing services will approach influencers for collaborations. 

After all, people trust people. When the audience associates a person with a brand, they are more likely to buy the products, especially if the content is on Instagram. Moreover, these influencers have a higher reach and will bring in more followers and engagement to your brand. 

  • Use the Right Hashtag

The right hashtag can make a world’s different when it comes to increasing your reach and creating engaging content. A digital marketing firm will use a set of curated hashtags that are popular in your industry, relevant to the brand and the content. 

In doing so, the online marketing agency is creating a niche under which your brand will fall so that your followers can understand what makes the brand stand out. Moreover, makes the content available to a wider audience who follow the same hashtag. 

  • Videos All the Way

On social media, a person is scrolling through endless content, some with texts, memes, slides. However, if there’s one thing that will stop them from scrolling its videos. For a digital marketing company, videos are a boon as they make the content more interesting and understandable. 

In addition, the chances of it ending up on the explorer page are a lot higher. And given the layout of the page, videos bring in more traffic than a normal post. After all, videos are more visually appealing than a barrage of text.

  • Links in the Bio

What many brands fail to realize is that the link option on their account isn’t limited to the website link. A digital marketing firm will use this to direct followers and other users to other brand-related websites. 

This could be a campaign the brand has started, a fundraiser, marketing campaigns, or even other brand-related content. In doing so, users who see a post on their explorer page about using the link will go to your account to access it. 

  • Reply to Comments

Social media helps people connect, and for brands, it’s an amazing way to interact with their customers without meeting them face-to-face. But that’s not the end of it. It also makes your brand look more human and not a big scary corporation.

A social media marketing company will help you do just that. By replying to your follower’s queries, thanking them for feedbacks, taking in suggestions, or simply interacting with them when you are tagged. 

  • Host Giveaways and Contests

Say you have an important day in your brand like a brand anniversary, an important festival, reaching a milestone (hitting a follower count, sales, successful campaign), etc. So, turn this major event into something beneficial for your followers and yourself. 

A digital marketing agency responsible for your brand will host giveaways and contest to promote your brand for the same. 

But rather than randomly picking anyone, they will set some rules for the giveaway/contest. This could be only for people following your account, commenting on the posts, reposting stories, use a certain hashtag, and so on. 

Through this, top digital marketing companies would increase engagement with your content and have people visiting your account and brand. 

We hope this article will help you understand how a digital marketing firm increases the traffic of your brand’s Instagram handle.

Marketing consultancy firms know how important digital space is for your business. Nowadays, if a brand doesn’t have a decent amount of followers or engagement, people are wary of the brand. So, use these tips to increase traffic on your account.

Toshiko’s Tip of the Day: Create content exclusive to your brand’s Instagram account. Then, promote it on other social media platforms for people over there to be directed to your Instagram. Thereby, increasing your engagement and followers. 

If you need assistance in marketing your brand, our team of dedicated professionals at Sol Digital will be happy to help. With several years of experience and even more happy customers, we are the one-stop for all your marketing needs.

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