Four Benefits of Social Media Content Marketing

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Four Benefits of Social Media Content Marketing

We’ll look at four unanticipated content marketing benefits today. We’ll discuss how these tangential content benefits can help you expand your business, as well as some things to think about before starting your next content marketing effort.

The first benefit of social media content marketing is increased brand affinity.

Increased brand affinity, in which customers care about and share a company’s or brand’s values, is one of the most valuable benefits of social media content marketing.

For marketers, brand affinity is the Holy Grail. Individuals that have high brand affinity aren’t simply interested in your products or services; they’re also interested in you as a whole. They adore what you sell, tell their friends and family about how terrific you are, and will advocate for your items without being asked or coerced.

Customers who have a strong brand affinity are known as superfans, and they are perhaps the most important customers you have.

When it comes to prospects, those who have a strong emotional connection to your brand are far more likely to become customers if they’ve already learnt about you through your content. We’ve found that consumers who are familiar with your brand have much greater click-through rates:

What Role Does Social Media Content Marketing Play in Building Brand Affinity?

Brand affinity is built and maintained in large part by reputation. Making or selling high-quality goods or services isn’t enough. You need to establish yourself as a credible voice in your field, and one of the greatest ways to do so is to provide high-quality material.

The concept of brand affinity is based on shared values. Content not only assists in driving visitors to your website, but it also allows you to demonstrate what your company’s values are.

How Can I Use Social Media Content Marketing to Increase Brand Affinity?

It’s critical to have a distinct voice regardless of the type of information you produce. Because far too many websites are hesitant of genuinely taking a stand on an issue or putting forward a definite point of view, much of the content on the internet is bland and quickly forgotten.

I’m going to push you to take it a step further in your content by expressing and showing your organization’s values.

2. Larger Remarketing Audiences are a second benefit of social media content marketing.

In an ideal world, people exploring the web would stumble to your material organically as a result of your diligent SEO efforts, attentively read every beautifully written word on your blog, and then purchase a large number of items from your site.

Unfortunately, this isn’t the case with content marketing.

Fortunately, one of the most tactically useful features of content marketing is that it allows you to construct highly targeted retargeting audiences based on your site visitors, which is a highly successful method for raising conversion rates.

What role does content marketing play in the development of remarketing audiences?

One of the most appealing aspects of remarketing is the ability to create unique audience groups based on nearly any criterion. Behavioral signifiers can be really useful when it comes to content, especially if you’re segmenting your database by intent or conversion funnel stage.

3. Content Marketing: Image Search Drives Traffic

Unlike the majority of Los Angeles residents — a city known for its horribly crowded highway as well as its towering palm trees – every website owner wants more traffic.

What is one of the most successful, yet underappreciated, methods for increasing traffic?

Publishing high-quality material on a regular basis opens up incredible optimization possibilities that static sites do not, including picture optimization. Despite the fact that image searches are getting more popular (and accurate), with over 11% of Google searches having photos in the SERP, many websites still treat images as an afterthought. This gives a fantastic chance for the dedicated content marketer to profit from other people’s indifference and exploit image search for increased visibility.

4. Content (with Benefits)

Great content provides you with something to add to your social feeds, demonstrating that your social feeds are valuable and can assist you in growing your social following. Then, as you post more amazing material, you’ll have a larger audience to share it with.

Of course, content promotion entails a lot more than merely hammering it out for years and hoping it pays off. Check out this thorough guide to social media content promotion for more information on how to use social media to promote your content and expand your audience.

Final Thoughts

This is by no means an exhaustive list of the advantages of social media content marketing. We didn’t even go into how content marketing makes you look cool, how it makes you run faster, jump higher, and how it makes you schmooze with the cool kids at parties. Hopefully, you’ve come up with your own ideas for how to get even more value out of the content you’re creating.

As always, feel free to leave tips, success stories, or anything else about how you’re getting more mileage out of your material in the comments.

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