Cultivating new customers can be a time-consuming process. It can get expensive as well. Instead retaining existing customers will be more cost-effective. According to a survey report, its five time more expensive to cultivate new customers than it is to retain existing ones. The same survey...
The late American advertising creative director, Bill Bembach made several memorable quotes in his long distinguished advertising career. Perhaps the best quote he made was, “Nobody counts the number of ads you run, they just remember the impression you make.” If your ad is not impressive,...
David Ogilvy is considered as the doyen and father of advertising. In his lifetime of a glorious advertising career, he made several memorable quotes. One of his most memorable quotes was, “A good advertisement is one which sells the product without drawing attention to the...
For years, “Content is King” has been a common phrase. But it has been too often taken for granted. So much that it has become a meaningless phrase. That’s not to indicate it has become irrelevant. It still has relevance and that’s only when it’s...
Sol Digital Informational BR474 The Future of Social Media: Trends to watch in 2025 Social Media “Social Media is like a Snowball rolling down the hill. It is picking up speed. Five years from now, it’s going to be the standard.” Popular author and well-respected marketer JEFF ANTAYA It has already...
Do you remember how wild companies went with their marketing after the Tokyo Olympics was announced or even when the final part of Money Heist was finally released? Perhaps the Squid Game’s dalgona and the doll taking over the brand’s creatives ring a bell. What do...
With the ever-evolving digital marketing trends and techniques, there’s a misconception that people have started to believe that blogs aren’t as beneficial for a brand. They often feel like it is a time-consuming process that isn’t adding any value to the brand’s website. However, it’s quite...
People utilise the internet to get instant access to a professional from the comfort of their own homes, and digital marketing has exploded in popularity. According to a McKinsey poll, over 75% of respondents prefer to communicate with their specialists online. So, let's go over some of...
