A Content Marketing Agency’s Guide to Guest Blogging
From a local marketing agency to top digital marketing agencies, everyone will suggest to guest blog to market your brand. But for those who are new to the marketing industry might understand what guest blogging is and how it can be used to market a brand. This is why we have created a comprehensive guide to help you understand just that.
What is Guest Blogging?
Guest blogging or guest posting is when you write articles or blogs for another company or blogger. Guest bloggers are usually people who are industry experts or bloggers who write about the industry. In short, they are highly knowledgeable about the industry.
While in some cases the company is approached by a guest blogger, in other, a content marketing agency will ask a guest blogger to write for them.
This is why guest blogging is beneficial for both the person who writes the blogs and the person or company on whose website the blog is written. The blogger gets recognition for writing for an established company. Or, the company gains website traffic because the guest blogger is an industry expert. Either way, it is a marketing technique that a digital marketing agency will use for brands to expand their outreach.
What are the Benefits of Guest Blogging?
A content marketing agency will suggest you write guest blogs or invite guest bloggers for the following reasons.
- As a blogger, it helps in putting you in the position of an industry expert.
- Create your brand image
- Increase your target market, followers, and target audience (social followers, subscribers, etc.)
- Improve SEO performance
- Helps you add more backlinks that increase website traffic
- Helps build business relationships, increase business partnerships, and engage in more collaborative projects e.g. co-marketing partnerships, job offers, etc.
- Organically increase website traffic
- Rank higher on search engines
- Get more leads, users, and even customers
How to Find Guest Blogging Opportunities?
If you are a blogger looking for ways to guest blog, here are some easy ways to help you move forward and find the right platform for you.
- Google It!
The all-knowing search engine is the first place any company or digital marketing agency will publish about any openings or any past articled from previous guest bloggers. Although the company might not have asked the online marketing agency to post about it, you can always search up companies for the industry you work in and reach out to them.
Your blogs can be a great place to market yourself to companies or a marketing firm that want to invite a guest blogger. Thus, make sure you have a high webpage ranking on search engines and you have relevant content.
Make sure to use certain keywords such as “guest post”, “guest post accepting sites”, “submit a guest post”, “guest post guidelines” and so on.
- Social Media Searches
Social media is a great place to increase your outreach as anyone can view your account. This is why is not uncommon for a digital marketing company to make a post on the brand’s social media about accepting guest posts.
If you are still confused about which company to approach, simply search “guest posts” or look into the hashtag of the same name. You will find many companies, bloggers, and digital marketing services posting about it.
- Research Guest Bloggers
Research bloggers and industry experts who write for your industry. Their blogs and backlinks will give you an idea about who are the big names in the industry. The backlinks that they use will tell you about the biggest companies, the guest bloggers they invite, and even opportunities for guest blogging. This is great for anyone starting as a blogger and wanting to post as a guest blogger.
Moreover, it will also tell you about the latest trends that the industry follows. For example, if you look into famous marketing guest bloggers, you will see them writing about how an online marketing company promotes a virtual event that has since the last year.
What are the Tools used for Guest Blogging?
Here is a list of commonly used tools for guest blogging as recommended by a content marketing agency.
- HubSpot CRM
We hope this article helped you to understand the concept of guest blogging and how beneficial it is for your company.
For a business, especially a small one, a content marketing agency will reach out to famous bloggers of the industry to create brand awareness. While it may seem like too much effort to collaborate for a simple article, it increases the outreach and makes the brand, and helps in taking a new market into consideration.
Tip of the Day: A content marketing agency will sometimes create an infographic out of the blog to create a visually stimulating summary of the blog.